Chapter 02

Practices

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This is the main insights of this chapter whatever it might be

91%

Of something that you shuld know

7

of something tha tyou should know

78%

of something else to show and talk about

Some details to go with it

And even more ones

Chapter 01

People

Organisations

Problems

People

We talked to xxx

Figures show how JM is adopted by industry stage, how team size splits worldwide, how long people have been practicing, and which problems they solve beyond CX.

We surveyed Journey Management practitioners across industries, company sizes, and stages of practice. The charts below are drawn from those responses and stay editable in the CMS.

By industry stage:

Source: State of Journey Management survey

By company size:

Under 1,000 people (30%)1,000–5,000 people (30%)Over 5,000 people (30%)

Source: State of Journey Management survey

By years practicing:

Practicing for under 2 years (55%)3–4 years (32%)4–5 years (14%)5–10 years (10%)10+ years (5%)

Source: State of Journey Management survey

Interviews

80+

conversations with Journey Management practitioners

Between February and April 2025 we spoke with 60+ practitioners across continents and stages of practice — from emerging teams to mature programs, a range of team sizes, and different levels of AI adoption. Participation was voluntary via community. Quotes are anonymous, attributed by role level and company stage.

External sources

80+

external sources, reports, and published research

The report is grounded in 60+ external sources: industry research, published reports, and public writing on Journey Management, CX, and adjacent practice. These sit alongside the survey and interviews so the findings can be read in a wider context.